Integrity · September 8, 2026
"Ceci n'est pas un article des Echos": anatomy of a media impersonation campaign
This past July, Les Echos journalist Charlie Perreau sounded the alarm on LinkedIn: sponsored posts dressed up as the French business daily were making the rounds on social media. A striking case, and far from an isolated one. So we pulled the numbers. Here's what a full year of AdsWizard data reveals about the scale of the practice, how it works, and who is behind it.
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